The best bits of Michael Gerber’s book about thinking like a franchise
Three key takeaways - click to expand each one and learn more:
Dispelling the e-myth: People who are good at something, and who start doing it for themselves, aren’t entrepreneurs as is often supposed: they’re technicians
The ‘franchise prototype’ perspective: The role of the entrepreneur is to build an organisation that can flourish without them, by configuring it to be replicated many times over
The flourishing franchise: Businesses that can reach maturity are those where there is order, purpose and predictability in what the organisation pursues, how it engages its customers and how it organises its people
If you’d like to learn more, you can buy The E-myth Revisited here.
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